Friendly reminder: Pre-orders are bad for game quality (Destiny)

by Kahzgul, Friday, March 31, 2017, 15:08 (2581 days ago) @ cheapLEY

I think you're making a huge assumption that any extra money spent on advertising would go to development, rather than just not being spent at all. I don't think Activision is just going to pay Bungie extra money because they go for a smaller marketing campaign.

When I worked at activision the advertising and game dev monies came out of the same pool. Very rarely (like once a year) they would authorize additional advertising if the game was shaping up to be exceptionally great. This was a long time ago, so it could have changed, but I doubt it. Steering a corporation that big means it takes a very long time for the ship to change direction.