There are damages. (Destiny)

by Ragashingo , Official DBO Cryptarch, Friday, July 03, 2015, 19:35 (3231 days ago) @ DreadPirateWes

Well, what kind of damages are we talking about?

Monetary damage? Attracting and retaining customers is expensive. That's why companies have marketing budgets and make commercials and do promotions. It could be argued that anyone who gets and uses one of these codes will be much less likely to buy Red Bull leading to some amount lost sales now and some amount of ongoing lost sales from whatever percentage would have tired Red Bull for the first time and came back as a repeat customer. Will this likely have any sort of noticeable impact on Red Bull's bottom line? Nah. But even one lost sale is damage.

Emotional damage? It seems likely that someone out there is going to buy a pack of Red Bull because of this promotion and be disappointed or annoyed to find their code already taken. Will the code not working have a huge, long term impact on their lives? Almost certainly not, but I'd consider annoying or disappointing someone when you don't have to a type of damage.

In the end, just because you don't ruin someone's life or bankrupt a company does not mean you haven't done some small form of damage.