Serious followup... (Destiny)

by Claude Errera , Friday, April 22, 2016, 15:18 (3231 days ago) @ Robot Chickens

This consolidation of the beer industry (well, it's happening in all industries) actually makes me sad, on an intellectual level... but I haven't seen my worst fears realized yet.

Elysian Brewery (a local Seattle brewery, one of their pubs is a 10 minute walk from the house) was bought a couple of years ago by Anheuser Busch, and I was really sad. So far, their recipes haven't changed. (Prices either.) Maybe large corporations are getting smarter, maybe the fall is coming... but either way, right now, it's the same stuff you could buy before the buyout.

Two pretty funny bits from that sale:

1) Elysian has a pale ale called 'Loser'. Before the buyout, the label read "CORPORATE BEER SUCKS". Today, the label reads "CORPORATE BEER STILL SUCKS".

2) the buyout happened right before (like, the WEEK before) a superbowl (2014? 2015? I'm not sure). That year, Budweiser aired their 'Brewed the Hard Way' campaign, and it had this line in it:

“Let them sip their pumpkin peach ale, we’ll be brewing us some golden suds.”

Yeah, except... Elysian makes a pumpkin peach ale. ;)