So if you don't know about Kingdom of Loathing (Gaming)

by Kahzgul, Thursday, August 18, 2016, 17:50 (3019 days ago) @ cheapLEY

It's a game I played for years and it has, historically, been loaded with extremely difficult meta puzzles which required the entire community to work together in order to solve them. The designers LOVE mystery hunts and at least one of them participates in the MIT mystery hunt every year.

I would not be surprised in any way, shape, or form if this is all being done at their request and according to their design. It will likely result in something fun and neat that everyone can enjoy, like a free game or discounts to all of these devs' games or something.

Even if it wasn't designed by Zach Johnson, he is absolutely the perfect vector for doing something like this and whoever came up with the idea is very, very wise to use him for the initial piece of the puzzle (and, by extension, his community of gamers who are used to this sort of meta puzzle and always look out for them).