I honestly don't give a shit what time modern games launch. I'm not gonna pre-order it, so I have to wait for the game to launch and for reviews to post before I even consider buying it. Then if I'm really into it on day 1, I'm gonna get it, install it, wait four hours for the zero day patch, log in to the always online servers, find out they have a queue, wait another 20 minutes, watch the intro cutscene, crash out because the servers have been overloaded, and go to bed. So I know I'm not really gonna play the game for a few days anyway, at which point the small hour differences between coasts or "days" of launch mean basically nothing to me.

Especially for a non-online game I can understand that a publisher would that the game released at a consistent time for each local time zone and not at a specific time world wide. That way you don't get weird times like the game unlocking at 5PM in certain time zones (BST in this case).

In online games I totally get why they choose to launch it at the same time world wide so that so people don't get a "head start."