Via a not totally shady site you may not have heard of (I bought and verified it meself, though).

There is a coupon code that you can use: OCTOBERPS
Unfortunately, I bought the code through Mobile, which doesn't seem to have any support for applying vouchers, so it'll be $30 there if you can't find it either. ¯\_(ツ)_/¯

From the same site as before, only this time, it's available as a Universal code! Sure, you have to buy four codes to get the full year, but that's just a minor inconvenience.

Use code FORZ7ISHERE for a bonus discount.

As a reminder, Gamepass Ultimate includes:

-Xbox Live Gold ($60 value!)

-All of Gamepass (Including all First-Party titles permanently available on the service, and deluxe editions of select titles). Destiny 2: Beyond Light will be available Day 1 on Gamepass, so that's a $40 value off the bat for the folks around here.

-Gamepass PC (includes PC-exclusive titles)

-XCloud streaming to your mobile devices (soon to include iOS through browser-based shenanigans).

-All of EA Play (starting next month).

Plus, if you already have Gold, your remaining time should automatically convert to bonus Gamepass Ultimate time!

You must have Amazon Prime to get this price automatically.

Real talk, PS Now is just a crappy version of GamePass. That said, the game selection is solid, and if you're planning to get a PS5 (or you just want to play some PS exclusives on your PC), it instantly gives you a sizeable library of games off the bat. PS4 games can be downloaded and played off your console, while PS3 games will be streamed. A whole year of games for $41 ain't bad, even if it's not nearly as great a value as Gamepass...