All in the math (Destiny)

by Earendil, Friday, January 02, 2015, 12:34 (3854 days ago) @ CruelLEGACEY

As the price goes up, the number of sales go down.
As the prices goes down, the number of sales go up.

Since Bungie has near zero cost involved in an individual sale, they can skew the price to pull is as much money as is possible.

The one thing we have on our side is that, all money equations being equal, Bungie would rather have more players playing, because it increases the experience and leads to potential future sales. So in the extreme case, Bungie might be able to find someone willing to pay one billion dollars for a copy, thus the most profit would be from charging that amount, even if only one person buys it. That however does not lead to future sales, or a universe in which you bump into other players. So if the person with a billion to spare isn't happy, they won't pay that price again and expansion two would be a profit flop.

Keeping things healthy is a metric that only Bungie can determine and only they know, and the value they place on that is up to them.

Bungie will determine from the sales numbers on the first two expansions how to price the rest. What I'm really hoping is that the initial sales and first two expansions cover all of Bungie's development cost, and maybe more. I somehow doubt that the initial sales numbers covered all of Bungie's development cost, and all of Activision's advertisement. I want Bungie to be flowing in so much cash they don't have to worry about profit margins on expansions.