Hat tip to JonnyOThan.

That's a big warlock.

That's a big pricetag too.

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That's awesome.

Can't imagine how much money that was, though. Oy vey.

INSANEdrive: That's a big pricetag too.

Velociraptor112: Can't imagine how much money that was, though. Oy vey.

It costs between $1.1 million and $4 million a year if you want to buy one of those flashy, digital or neon billboards that light up New York's Times Square, according to the Wall Street Journal.

I'd say this gives a fairly decent idea of what it could be.

Hat tip to JonnyOThan.

That's a big warlock.

Another view:

https://twitter.com/geoffkeighley/status/502529838528602113/photo/1

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I live near Manhattan. This is what the subways and streets look like.