Jaime Griesemer has a theory: (Gaming)

by cheapLEY , Monday, October 30, 2017, 19:28 (2370 days ago) @ Kermit

https://twitter.com/32nds/status/925116929823477760

For the lazy, he replied to someone basically saying they don't like it with:

Tough to do something specific for all 35 press events this year. They probably just showed whatever cutscene they were working on last.

Sounds like a bad marketing strategy, but it's as plausible as anything I guess--I'm still not sure what if offers in terms of "selling" the game to anyone, other than the fact that it looks amazing, graphically.

Maybe that's all it needs to do, and, as you said Kermit, avoiding spoiling things.