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Marty O’Donnell talks about Activison x Bungie (Destiny)

by Cody Miller @, Music of the Spheres - Never Forgot, Monday, July 06, 2020, 15:26 (1390 days ago) @ MacAddictXIV

And the thing about Activision makes it sound like I think Activision swooped in and saved Bungie, but that's not what I meant by that statement. I am simply saying, where would Destiny be if Bungie hadn't signed with Activision or Microsoft? Would there even be a Destiny?

Well, they had a few choices. Due to the size and scope of Destiny, it had to be a big publisher:

1. Microsoft
2. Activision
3. EA
4. Sony
5. Nintendo

Apparently EA and Nintendo were non starters (supposedly), but the question remains why Sony wasn't in the running. It was down to MS and Activision at the end of the day. I don't know the answer to why Sony wasn't a good fit, but there was conceivably another option.


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