Why quote it? Because it exists in the Destiny Universe.

by Xenos , Shores of Time, Tuesday, June 04, 2013, 00:03 (4189 days ago) @ narcogen

Why quote other works? Because they exist. Because nothing is original. Because stories are shared experiences, and like those experiences, are meant to be shared, borrowed, changed, adapted, and stolen. Most of Shakespeare's plays were basically rewrites of other works. Some very entertaining modern works are adaptations of Shakespeare-- Rosencrantz And Guildenstern Are Dead leaps immediately to mind. (That work certainly extends and enhances the original in ways that this trailer does not, but then again, it's a feature length play and film and a work in its own right, not a 90 second TV spot.

I would also point out that they are setting up a fictional world here that shares history with our own. Having the father read the Jungle Book to his son is bringing home the idea that this is not an alternate history or a different galaxy far far away, it's here, on our planet. I appreciate that kind of setup, especially when they only have around 60 seconds to do it. Creating an original piece of fiction for a 60 second commercial would not setup that idea of sharing our world AND get across the idea of teamwork that they were striving for. Taking away one or the other takes away from the message, so technically in this setting (IMHO) it would be taking AWAY from a short 60 second production to make up a piece instead of using a well established (and respected) one.