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I'm curious...

by Xenos @, Shores of Time, Tuesday, June 11, 2013, 12:48 (4193 days ago) @ RC

...what the balance of power is in the Bungie/Activision relationship.

Cus as far as I'm concerned, Bungie doesn't really need help doing marketing for their games. So why are Activision making trailers and running social streams for them?

Activision has control over marketing (not what Bungie does but putting out any marketing they want) from what I understand that's about all they have control over. Bungie has complete control over the game and Activision can market it as they want is how I understand what I've read.


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