DESTINY.BUNGIE.ORG

Facebook PageFull Twitter AccountNews-Only Twitter AccountRSS Feed

Search the News Archive

Any All Exact 

Destiny Gives You Wings

The buzz today seems to be focusing on a collaboration between Activision/Bungie and Red Bull - Kotaku has an opinion piece that contains quotes from the press release, along with some... interpretation. Even mainstream press like Time is getting in on the act - with 16 million users, Destiny makes a splash whenever new content hits. Our forum is full of discussion - what side do you come down on? Are you horrified by the commercialization of content (buying Red Bull will give you access to exclusive content in the Taken King, once it drops), or do you see this as a reasonable marketing scheme? Will you dive in and buy the drink in order to get the goodies - or will you hold off until January, when the goodies are available to everyone playing the game, for free? Sound off!

TAGS: marketing
Claude Errera | Jun 24, 2015 03:47 pm | link