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Activision believes, invests, and competes.


Andrew Goldfarb over at IGN has posted a short interview with Activision Publishing CEO Eric Hirshberg that gives us this tantalizing quote about Destiny:

It’s a sizeable investment. It’s probably one of the biggest investments in a new IP that’s ever been made in this industry. We wouldn’t be making that investment if we didn’t believe in the potential.

Exciting words for Bungie fans. Check out the full article for Hirshberg's thoughts on how Destiny and Call of Duty will (or won't) compete with each other for an audience.

ncsuDuncan | Jun 21, 2013 05:20 pm | link