Interesting article in Forbes about matchmaking (Destiny)

by CruelLEGACEY @, Toronto, Monday, June 01, 2015, 19:39 (2147 days ago) @ slycrel

It's pretty well financial. They could do in-game what the LFG tools do, but better. They don't. Why? Because 1- it can be a horrible experience, and 2- they get you to market their game to your friends so you can do the upper level content. If I hadn't been referred to DBO by DogCow 6 months ago, I would have stopped playing probably long since -- it's not nearly as much fun solo.

That's an interesting distinction: matchmaking finds other players for you, but the experience usually feels like you're still playing "alone". There are other people in the game with you, but you're usually not playing "together" the way you do with friends.

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