Destiny is a classy lady.

by thebruce , Ontario, Canada, Wednesday, February 20, 2013, 07:12 (4077 days ago) @ Claude Errera

There was a 5-day ramp-up to this reveal. You heard NOTHING from them before last Tuesday... and then you were presented with a fun (but not particularly complicated) mini-ARG.

Also, it wasn't an ARG* :P

* not in the traditional sense at least, nor arguably in a common sense; labeling it "ARG" could also be used as a reason why it was hyped more. 'OMG ARG! Ilovebees! Iris! Big reveal!' -- It was a series of web-based puzzles revealing poetic and cryptic themed exposition about the game's universe.
/mini-rant