So don't buy in. Financially, I mean. (Destiny)

by Claude Errera , Thursday, April 02, 2015, 19:59 (3330 days ago) @ Cody Miller

The need to resort to that sort of manipulation is a de facto admission you are not confident in your game and its ability to be fun on its own. Period. Yes that sentence was absolute.

Every piece of advertising - EVERY PIECE - exists to manipulate opinions of those who either have not formed any yet (due to lack of experience with the product) or those who have negative opinions already (in order to reverse them).

Games that use behavioral psychology to keep people playing longer (and Destiny is not by ANY stretch of the imagination alone in this category) do so because keeping people playing longer is generally to the benefit, direct or indirect, of the makers of those games.

It's not about confidence in your product - it's about finding ways to engage people who might otherwise remain unengaged.