Day 1 players to get unspecified Bonus Content. (Destiny)

by Xenos , Shores of Time, Tuesday, June 23, 2015, 18:00 (3249 days ago) @ Revenant1988

Surely they should have anticipated this kind of reaction. It could be a golden warlock turd as an exclusive item, and people would still get upset about it. It's not so much as what the content IS that sets people off, it's the fact there is clearly double dipping here.

I guarantee they didn't anticipate it. Sitting together with other people trying to decide on price for a product is one of the most difficult things to do, and seeing how people will respond is even more difficult. Go back and look at the original iPhone, it was priced at $599 at launch and was slammed by critics for being so expensive, yet it still sold like crazy on its first day on the market. Obviously this isn't completely analogous, but this is how I imagine the conversation went (simplified of course):

"Okay so the expansion itself costs $40, and the legendary version with all the past content costs $60, how are we going to price the version with all of this exclusive content?"
"Well we don't want new Destiny players to buy it (not knowing well enough what's in it) and not have the original content, so we should probably pack it in with it too."
"If that's the case we probably want to price it above the Legendary at $80."